UNFOLLOW LA RECETA by Mahatma Rice
360 campaign
First, we put forth a brand-new positioning for America’s Favorite Rice, “Unfollow La Receta,” and won the pitch.
And then, we launched the most successful 360 campaign in the history of the brand. The dedicated creative for General and Hispanic markets, not only earned recognition from the client and the public—it received awards from top advertising festivals.
Effie Awards 2023: Gold & Grand Prix contender (Multicultural - Products)
ANA Multicultural Excellence Awards 2023: Category Winner (Demonstrated Growth)
HCM Strategic Excellence 2023: Silver (Mainstream Impact)
Some press mentions: YAHOO LATIN SPOTS TOTAL MEDIOS
Let’s start off with one of the campaign’s TV spots, followed by the case study for the Effie Awards. Bon appétit.
SPANISH
ENGLISH
CASE STUDY
